GUINNESS
Key Visual development and assets for Guinness Amplify Music Made of More
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DESIGN
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Guinness helps fans and artists ‘make more of music.’ But what does this mean exactly? Here, ‘more’ means quality not quantity. It means deeper, substantial, meaningful, passionate, insightful: intimate. It means that behind every track, there’s an interesting story. It means knowing all the words leads to an enriched concert experience. It means discovering a band always goes further than their released tracks. It means music is never consumed: it’s felt. That’s how we get to Music Made of More.
The visual needed to incorporate ‘energy, movement and communion’ – communion is the getting together of friends/strangers connecting/chatting/laughing/socializing.
This key visual design concept is based on a mandala / kaleidoscope design the symbol of the universe -
In this case it's the Guinness Amplify Music Universe of energy, movement and communion.
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Creative Director
Carolyn Stone
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DESIGN
ART DIRECTION
-Guinness helps fans and artists ‘make more of music.’ But what does this mean exactly? Here, ‘more’ means quality not quantity. It means deeper, substantial, meaningful, passionate, insightful: intimate. It means that behind every track, there’s an interesting story. It means knowing all the words leads to an enriched concert experience. It means discovering a band always goes further than their released tracks. It means music is never consumed: it’s felt. That’s how we get to Music Made of More.
The visual needed to incorporate ‘energy, movement and communion’ – communion is the getting together of friends/strangers connecting/chatting/laughing/socializing.
This key visual design concept is based on a mandala / kaleidoscope design the symbol of the universe -
In this case it's the Guinness Amplify Music Universe of energy, movement and communion.
-
Creative Director
Carolyn Stone
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Designed at Momentum London
LET’S WORK TOGETHER
𝑺𝒂𝒖𝒓𝒊𝒆𝒍 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝘪𝘴 𝘢 𝘰𝘯𝘦-𝘸𝘰𝘮𝘢𝘯 𝘴𝘵𝘶𝘥𝘪𝘰 𝘳𝘶𝘯 𝘣𝘺 𝘚𝘢𝘮𝘮𝘺 𝘓𝘦𝘪𝘨𝘩 𝘚𝘤𝘩𝘰𝘭𝘭, 𝘢 𝑵𝒐𝒎𝒂𝒅𝒊𝒄 𝑮𝒓𝒂𝒑𝒉𝒊𝒄 𝑫𝒆𝒔𝒊𝒈𝒏 𝑨𝒍𝒄𝒉𝒆𝒎𝒊𝒔𝒕, 𝑷𝒉𝒐𝒕𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓 𝒂𝒏𝒅 𝑨𝒓𝒕𝒊𝒔𝒕 𝒇𝒓𝒐𝒎 𝑺𝒐𝒖𝒕𝒉 𝑨𝒇𝒓𝒊𝒄𝒂. 𝘍𝘰𝘶𝘯𝘥𝘦𝘥 𝘪𝘯 2009 𝘢𝘯𝘥 𝘸𝘪𝘯𝘯𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘉𝘳𝘪𝘴𝘵𝘰𝘭 𝘗𝘳𝘦𝘴𝘵𝘪𝘨𝘪𝘰𝘶𝘴 𝘈𝘸𝘢𝘳𝘥 𝘧𝘰𝘳 ‘𝑫𝒆𝒔𝒊𝒈𝒏 𝑨𝒈𝒆𝒏𝒄𝒚 𝒐𝒇 𝒕𝒉𝒆 𝒀𝒆𝒂𝒓 𝟐𝟎𝟏𝟗/𝟐𝟎𝟐𝟎’
〰️ 𝘉𝘢𝘴𝘦𝘥 𝘕𝘰𝘸𝘩𝘦𝘳𝘦, 𝘈𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦 〰️
〰️ 𝘉𝘢𝘴𝘦𝘥 𝘕𝘰𝘸𝘩𝘦𝘳𝘦, 𝘈𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦 〰️
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