GUINNESS
Key Visual development and assets for Guinness Amplify Music Made of More
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DESIGN
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Guinness helps fans and artists ‘make more of music.’ But what does this mean exactly? Here, ‘more’ means quality not quantity. It means deeper, substantial, meaningful, passionate, insightful: intimate. It means that behind every track, there’s an interesting story. It means knowing all the words leads to an enriched concert experience. It means discovering a band always goes further than their released tracks. It means music is never consumed: it’s felt. That’s how we get to Music Made of More.
The visual needed to incorporate ‘energy, movement and communion’ – communion is the getting together of friends/strangers connecting/chatting/laughing/socializing.
This key visual design concept is based on a mandala / kaleidoscope design the symbol of the universe -
In this case it's the Guinness Amplify Music Universe of energy, movement and communion.
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Creative Director
Carolyn Stone
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DESIGN
ART DIRECTION
-Guinness helps fans and artists ‘make more of music.’ But what does this mean exactly? Here, ‘more’ means quality not quantity. It means deeper, substantial, meaningful, passionate, insightful: intimate. It means that behind every track, there’s an interesting story. It means knowing all the words leads to an enriched concert experience. It means discovering a band always goes further than their released tracks. It means music is never consumed: it’s felt. That’s how we get to Music Made of More.
The visual needed to incorporate ‘energy, movement and communion’ – communion is the getting together of friends/strangers connecting/chatting/laughing/socializing.
This key visual design concept is based on a mandala / kaleidoscope design the symbol of the universe -
In this case it's the Guinness Amplify Music Universe of energy, movement and communion.
-
Creative Director
Carolyn Stone
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Designed at Momentum London
LET’S WORK TOGETHER
𝑺𝒂𝒖𝒓𝒊𝒆𝒍 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝘪𝘴 𝘢 𝘰𝘯𝘦-𝘸𝘰𝘮𝘢𝘯 𝘴𝘵𝘶𝘥𝘪𝘰 𝘳𝘶𝘯 𝘣𝘺 𝘚𝘢𝘮𝘮𝘺 𝘓𝘦𝘪𝘨𝘩 𝘚𝘤𝘩𝘰𝘭𝘭, 𝑮𝒓𝒂𝒑𝒉𝒊𝒄 𝑫𝒆𝒔𝒊𝒈𝒏 𝑨𝒍𝒄𝒉𝒆𝒎𝒊𝒔𝒕, 𝑷𝒉𝒐𝒕𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓 𝒂𝒏𝒅 𝑨𝒓𝒕𝒊𝒔𝒕 𝒇𝒓𝒐𝒎 𝑺𝒐𝒖𝒕𝒉 𝑨𝒇𝒓𝒊𝒄𝒂. 𝘍𝘰𝘶𝘯𝘥𝘦𝘥 𝘪𝘯 2009 𝘢𝘯𝘥 𝘸𝘪𝘯𝘯𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘉𝘳𝘪𝘴𝘵𝘰𝘭 𝘗𝘳𝘦𝘴𝘵𝘪𝘨𝘪𝘰𝘶𝘴 𝘈𝘸𝘢𝘳𝘥 𝘧𝘰𝘳 ‘𝑫𝒆𝒔𝒊𝒈𝒏 𝑨𝒈𝒆𝒏𝒄𝒚 𝒐𝒇 𝒕𝒉𝒆 𝒀𝒆𝒂𝒓 𝟐𝟎𝟏𝟗/𝟐𝟎𝟐𝟎’
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