Key Visual development and assets for Guinness Amplify Music Made of More



Guinness helps fans and artists ‘make more of music.’ But what does this mean exactly? Here, ‘more’ means quality not quantity. It means deeper, substantial, meaningful, passionate, insightful: intimate. It means that behind every track, there’s an interesting story. It means knowing all the words leads to an enriched concert experience. It means discovering a band always goes further than their released tracks. It means music is never consumed: it’s felt. That’s how we get to Music Made of More.

The visual needed to incorporate ‘energy, movement and communion’ – communion is the getting together of friends/strangers connecting/chatting/laughing/socializing.

This key visual design concept is based on a mandala / kaleidoscope design the symbol of the universe -
In this case it's the Guinness Amplify Music Universe of energy, movement and communion.

Creative Director
Carolyn Stone


Designed at Momentum London

For freelance bookings please contact Sammy to check availability.

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