![](https://freight.cargo.site/t/original/i/33f9fd7a4d2a5f2b8e74da910dd61c7a357e8ca5d120b814246f720b051f51d6/GUI01_002_Key_Visual_FINAL_APLIFYlogo_3000_c.jpg)
![](https://freight.cargo.site/t/original/i/fbee7bad6a9f8986e27c4d9fffb815217c8c9ed1b5d46827f90de05f038989bc/Amplify_personality_board_v2_3000_c.jpg)
![](https://freight.cargo.site/t/original/i/de1aa8569bc707c19fc4b42c4c2ecff479c43cb29209ed1bd74faec496353c18/GUI_007_Amplify_FB_Statement_10_806.jpg)
![](https://freight.cargo.site/t/original/i/ab0786721fab655c7912e4ed6ed382ca481a6a0b98be6812ebebf3f4deb10b8c/GUI_007_Amplify_FB_Curator_Don_Richmond_806.jpg)
![](https://freight.cargo.site/t/original/i/77a96187fcfa6501ed4f1670c8bf3cc650eb1e365bbfc6722aacd8e35305c0bc/GUI_007_Amplify_FB_Culture_11_806.jpg)
![](https://freight.cargo.site/t/original/i/cafba3164811a084ba4102b9af6cdf254396f4bdc37c6980bbffffc03576c6ab/GUI_007_Amplify_FB_Curator_Whodiditbest_806.jpg)
![](https://freight.cargo.site/t/original/i/77ad278255060bdfee94669d0c9a41d42a7c224dd883ba9a2ea125d5608b74e8/GUI_007_Amplify_FB_Quotes_15_806.jpg)
![](https://freight.cargo.site/t/original/i/9399dded747129ab6f51b47483675bf65e9fc5538e5d02a29efa0a3689479ca9/GUI_007_Amplify_FB_Curator_Adib_Hidayat_806.jpg)
![](https://freight.cargo.site/t/original/i/3db96d6154b599f38b0e8baa953a9a710d3a74570b7ede0bb9789e246a60826c/GUI_007_Amplify_FB_Curator_Guessthesong_806.jpg)
![](https://freight.cargo.site/t/original/i/a04dfacc0e049440b9f2d5287815e8136b857fb909dee6d228108c7b33c3fec1/GUI_007_Amplify_FB_Culture_09_806.jpg)
![](https://freight.cargo.site/t/original/i/bf0a0a9ef429fbf69fa80a0418d1dc0a3520e098fa75f4109d92ae7510d1ee46/GUI_007_Amplify_FB_Culture_03_806.jpg)
![](https://freight.cargo.site/t/original/i/8cc19dc865ded7c16b377a66d030a973a7bd3772f57852cfec6be3983534932e/GUI_007_Amplify_FB_Culture_05_806.jpg)
![](https://freight.cargo.site/t/original/i/95a1a46c348a3097a91668b4dd8f459ed2e654c3471fc067c7932ac502ed12a8/GUI_007_Amplify_FB_Culture_04_806.jpg)
![](https://freight.cargo.site/t/original/i/b1ed49786b20fc8381337c92d581b84a38cf0116ef67e80975f25fbd3fba0b23/GUI_007_Amplify_FB_Culture_02_806.jpg)
![](https://freight.cargo.site/t/original/i/fc4430796effedf36fb335a7211d07f732771f62ad2e667e762fa762411d0bb2/GUI01_002_Key_Visual_FINAL_3000_c.jpg)
GUINNESS
Key Visual development and assets for Guinness Amplify Music Made of More
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DESIGN
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Guinness helps fans and artists ‘make more of music.’ But what does this mean exactly? Here, ‘more’ means quality not quantity. It means deeper, substantial, meaningful, passionate, insightful: intimate. It means that behind every track, there’s an interesting story. It means knowing all the words leads to an enriched concert experience. It means discovering a band always goes further than their released tracks. It means music is never consumed: it’s felt. That’s how we get to Music Made of More.
The visual needed to incorporate ‘energy, movement and communion’ – communion is the getting together of friends/strangers connecting/chatting/laughing/socializing.
This key visual design concept is based on a mandala / kaleidoscope design the symbol of the universe -
In this case it's the Guinness Amplify Music Universe of energy, movement and communion.
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Creative Director
Carolyn Stone
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DESIGN
ART DIRECTION
-Guinness helps fans and artists ‘make more of music.’ But what does this mean exactly? Here, ‘more’ means quality not quantity. It means deeper, substantial, meaningful, passionate, insightful: intimate. It means that behind every track, there’s an interesting story. It means knowing all the words leads to an enriched concert experience. It means discovering a band always goes further than their released tracks. It means music is never consumed: it’s felt. That’s how we get to Music Made of More.
The visual needed to incorporate ‘energy, movement and communion’ – communion is the getting together of friends/strangers connecting/chatting/laughing/socializing.
This key visual design concept is based on a mandala / kaleidoscope design the symbol of the universe -
In this case it's the Guinness Amplify Music Universe of energy, movement and communion.
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Creative Director
Carolyn Stone
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Designed at Momentum London
LET’S WORK TOGETHER
![](https://freight.cargo.site/t/original/i/0fd681dd03eedcb42e27659746e8043692ea90f99523c0ac89124b7060c83f7f/2020_LOGO_MOON_Gold.png)
𝑺𝒂𝒖𝒓𝒊𝒆𝒍 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝘪𝘴 𝘢 𝘰𝘯𝘦-𝘸𝘰𝘮𝘢𝘯 𝘴𝘵𝘶𝘥𝘪𝘰 𝘳𝘶𝘯 𝘣𝘺 𝘚𝘢𝘮𝘮𝘺 𝘓𝘦𝘪𝘨𝘩 𝘚𝘤𝘩𝘰𝘭𝘭, 𝘢 𝑵𝒐𝒎𝒂𝒅𝒊𝒄 𝑮𝒓𝒂𝒑𝒉𝒊𝒄 𝑫𝒆𝒔𝒊𝒈𝒏 𝑨𝒍𝒄𝒉𝒆𝒎𝒊𝒔𝒕, 𝑷𝒉𝒐𝒕𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓 𝒂𝒏𝒅 𝑨𝒓𝒕𝒊𝒔𝒕 𝒇𝒓𝒐𝒎 𝑺𝒐𝒖𝒕𝒉 𝑨𝒇𝒓𝒊𝒄𝒂. 𝘍𝘰𝘶𝘯𝘥𝘦𝘥 𝘪𝘯 2009 𝘢𝘯𝘥 𝘸𝘪𝘯𝘯𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘉𝘳𝘪𝘴𝘵𝘰𝘭 𝘗𝘳𝘦𝘴𝘵𝘪𝘨𝘪𝘰𝘶𝘴 𝘈𝘸𝘢𝘳𝘥 𝘧𝘰𝘳 ‘𝑫𝒆𝒔𝒊𝒈𝒏 𝑨𝒈𝒆𝒏𝒄𝒚 𝒐𝒇 𝒕𝒉𝒆 𝒀𝒆𝒂𝒓 𝟐𝟎𝟏𝟗/𝟐𝟎𝟐𝟎’
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