Hey, I’m Sammy

creative director / graphic designer / photographer / artist / dreamer

A seeker of creativity and a master of many arts. My being was forged by the two great oceans that adorn the sun-kissed shores of Cape Town, South Africa. At 22, after completing my studies at AAA School of Advertising, I embarked on a journey to London and remained there for over a decade. There, I honed my skills as a graphic designer, art director and photographer working in some of the city's leading design and advertising agencies, including Tag Worldwide, SapientNitro London and Momentum Worldwide.

Driven by a deep passion for my craft, I founded my own boutique creative studio, Sauriêl, where I specialise in conceptual logos, brand development, creative direction, bespoke art, design and photography for music, people, and places. With nearly two decades of hands-on agency experience, I offer a range of creative services that are infused with sacred alchemy and mystical wisdom, allowing me to provide each client with a truly personalised and transformative design experience.

Over the years, I have had the honour of working with many clients and individuals, from small independent start-ups to large national agencies and organisations, both locally and globally. My clients have called me a 'magnificent goddess,' a 'visual magician,' and a 'dreamweaver,' for my ability to channel their thoughts and emotions into captivating visuals that perfectly embody the essence of their business or brand. I strive to create lasting relationships with brands and clients that often turn into cherished friendships. Transcending beyond the conventional boundaries of commerce and creativity, as we embark on a shared journey of discovery and magic.

My style is vibrant, creative, and unique, with meticulous attention to detail. I’m a wandering free spirit, in love with the universe and all its wondrous mysteries. I'm a creative soul who finds inspiration in the beauty of humanity and the magic of the natural world that surrounds us. Through my work, I seek to evoke the sacred that lies within us all, conjuring up compelling, personality-infused visuals with a hint of magic and nostalgia that resonate with the deepest parts of our being. When not weaving my magic on new projects, you can find me adventuring, surfing or creating personal fine art portraits and original artwork for my brand @sauriel.people

My experience has given me a unique perspective and a confident edge in the industry, allowing me to create designs that are not only visually stunning but also transformative and empowering. May the mystical forces of the universe guide us on our creative journey together.

Whatever you’re dreaming, I’m here to take the very essence of it and turn it into a three-dimensional reality!

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LET’S Dive in   

BRANDS + CLIENTS SHE HAS WORKED WITH PAST AND PRESENT

UK

Guinness, Stella Artois, Ballentine's, Coke, Canon, Sony Xperia, Microsoft, Sky, Vodafone, Adidas, Reebok, Disney, Pixar, The Body Shop, Body Mind Spirit Festival, Morning Gloryville, Noisily Festival of Music and Arts, Anthropos Festival, The Giving Tree Festival, The Wildwood Disco, Nell's Jazz & Blues, Subterania, The Fiddler, The London Jukebox, Neil O'Brien Entertainment, Lightsong Production Music, Evolution Media Music, Lambeth Country Show, Furthur Progressions, Dragon Dreams, H2drOp, The Crafty Caravan Bar, Fire Tech, Tech Will Save Us.

INDIA

Goa Toros, BambooMama, Arpora Saturday Night Market, Hill Top Goa

USA

Symbiosis Events (Global Eclipse Gathering)
KB International

south africa

Origin Festival

albania

Kala Festival

AGENCIES SHE HAS WORKED WITH

McCann Bristol, SapientNitro London, Momentum Worldwide, Tag Worldwide, Shop One-Stop, Lick Creative, Design Council, Haygarth, Five33 London, ABC Integrated Marketing.

honours and awards

1st Prise winner for Wirestock’s Fantasy Art Challenge 2024 ‘The World of Magic and Wizards - NO AI’
Bristol Prestige Awards for ‘Design Agency of the Year 2019/2020’
Noisily Festival Merchandise Design Winner 2014
Photography Award 2005 AAA School of Advertising
Top Student Award 2002 Advertising College of Southern Africa

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Want to say hi?
sammy@saurielcreative.com