HELLO, I’m Sammy

graphic designer / photographer / artist / dreamer

And creative-of-many-talents ~ shaped by the two oceans on the sunny shores of Cape Town, South Africa. I moved to London when I was 22 years old after graduating from AAA School of Adverting and stayed for over a decade. Here I worked in some of London’s leading design and advertising agencies including; SapientNitro London & Momentum Worldwide. All the while I founded my own creative and photography studio, Sauriêl: A boutique creative studio specialising in conceptual logos/brand development, Creative Direction, bespoke Art/Design and Photography for Music, People & Places. 

As a multi-disciplinary senior designer with nearly two decades of hands-on agency experience, I offer a unique range of creative services which enables me to provide each client with truly personalised and resourceful design experience. Offering high-quality Creative Direction and bespoke Art, Design and Branding content as well as Portrait, Lifestyle and product/brand photography ~ all in a professional, down to earth and friendly manner.

Over the years, I have had the great pleasure of working with many clients and individuals from artists, musicians, small independent start-ups to large national agencies and organisations both local and worldwide. I’ve been told that I’m a ‘dream’, a ‘magnificent goddess’, a ‘visual magician’; that I have a gift for extracting what my clients want to communicate and translating their thoughts into captivating visuals that perfectly embody the essence of their business or brand. My goal is to create lasting relationships with brands and clients who, almost always, end up staying friends. I work with an exclusive few in creating original and lasting brands or images. I focus on the emotional, magical and celestial often with rainbow chakra colour.

My style is vibrant, creative and unique with meticulous attention to detail. I love capturing the beauty of humans and the magic of the natural world around us. I'm wild n' free and in love with the universe ~ passionate about creative storytelling and conjuring up compelling, personality-infused visuals with a hint of magic and nostalgia. When I’m not working on exciting new projects, you can find me creating personal Fine Art portraits and original artwork for my shop.

Whatever you’re dreaming, I’m here to take the very essence of it and turn it into a three-dimensional reality!

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LET’S GET STARTED

BRANDS + CLIENTS SHE HAS WORKED WITH PAST AND PRESENT

UK

Guinness, Stella Artois, Ballentine's, Coke, Canon, Sony Xperia, Microsoft, Sky, Vodafone, Adidas, Reebok, Disney, Pixar, The Body Shop, Body Mind Spirit Festival, Morning Gloryville, Noisily Festival of Music and Arts, Anthropos Festival, The Giving Tree Festival, Nell's Jazz & Blues, Subterania, The Fiddler, The London Jukebox, Neil O'Brien Entertainment, Evolution Media Music, Lambeth Country Show, Furthur Progressions, Dragon Dreams, H2drOp, The Crafty Caravan Bar, Fire Tech, Tech Will Save Us.

INDIA

Goa Toros, BambooMama, Arpora Saturday Night Market, Hill Top Goa

USA

Symbiosis Events (Global Eclipse Gathering)

south africa

Origin Festival

AGENCIES SHE HAS WORKED WITH

McCann Bristol, SapientNitro London, Momentum Worldwide, Tag Worldwide, Shop One-Stop, Lick Creative, Design Council, Haygarth, Five33 London, ABC Integrated Marketing.

honours and awards

Bristol Prestige Awards for ‘Design Agency of the Year 2019/2020’
Noisily Festival Merchandise Design Winner 2014
Photography Award 2005 AAA School of Advertising
Top Student Award 2002 Advertising College of Southern Africa

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Want to say hi?
sammy@saurielcreative.com